About Us
At Croptide, we believe that growing should be as efficient, sustainable, and resilient as possible. Born from a desire to help growers achieve better yields with fewer resources, we set out to transform agriculture by harnessing the power of data and technology. Our founders saw firsthand the challenges growers face with unpredictable yields, rising input costs, and the increasing need for sustainability.
Using precision monitoring and insights, Croptide has developed a solution that captures real-time data directly from plants, providing growers with clear, actionable insights. With our ‘smart simplicity’ approach, we transform complex data into easy-to-use insights that guide growers to make smarter, faster decisions that improve crop quality, reduce waste, and optimise input use.
Growing smarter, together.
Today, Croptide is helping growers worldwide maximise yield and profitability, while fostering practices that are both eco-friendly and resource-conscious. We’re committed to empowering the agricultural community with tools that make a meaningful difference—creating a sustainable future, one crop at a time.
We are incredibly proud to have recently been awarded the;
2024 Hawke’s Bay Fruitgrowers Association – Fourneau Award
This award recognises innovation in the fruit growing sector, which contributes to improved efficiency, sustainability or safety in the fruit growing community. The trophy itself represents the linkage between “man, fruit and innovation” and was created in memory of Kevin Fourneau and donated to the Association by the Fourneau Family.
2024 IrrigationNZ – Innovation in Irrigation Award
The Innovation In Irrigation Award celebrates, encourages and promotes innovation, alongside the positive initiatives being undertaken in our communities with, and as a result of, irrigation. This award is presented biennially.
Team
We have a continuous dedication to innovative improvement and enhanced intelligence to optimise and manage specific crop outcomes.
Our team of agile technologists and experienced field technicians have an ambitious focus on solving the biggest problems to enable growers to make smarter and more effective growing decisions in real time.
Careers
The Croptide team are connected by a passion to make a difference to the world through technology. Conscious of the impact climate change was starting to have on commercial growers in our local community of Hawkes Bay, we set out to create the technology behind the Croptide sensor in late 2019. Excited by the value it could offer for growers, we started trials with local growers in 2020.
The team are driven by a shared passion for providing technology to help growers deal with the huge global challenges that are mounting as a result of climate change.
Croptide's Values
Life’s work
We view being in Croptide as more than just a job. It’s a privilege to dedicate ourselves to a mission that can create a step change in industries that are thousands of years old. Croptide employees embrace the ‘tradie dad’ mentality, where we will be excited to tell our children: ‘I helped build that’.
Be an Owner
We believe that all of us benefit when Croptide is successful, so we put the interests of the company ahead of ourselves. This mentality feeds our focus on being independent thinkers who set high standards for ourselves.
Risk Takers
We accept a higher level of risk than other companies; prepared to place bold informed bets on our future. We accept not all bets will succeed, but are fast learners and embrace that this approach gives us the best chance of success.
If that sounds like a fit for you, our open roles are advertised here. Or you can reach us directly at [email protected].
