Our team

Growing smarter, together.

We have a continuous dedication to innovative improvement and enhanced intelligence to optimise and manage specific crop outcomes.

Our team of agile technologists and experienced field technicians have an ambitious focus on solving the biggest problems to enable growers to make smarter and more effective growing decisions in real time.

Senior Leadership Team

Hamish Penny Founder/ CEO of Croptide

Hamish Penny

Founder/ CEO

Elisha Milmine Chief of Staff at Croptide

Elisha Milmine

Chief of Staff

Tom Biggs Chief of Technology at Croptide

Tom Biggs

CTO

Mitchell Coleman Head of Hardware at Croptide

Mitchell Coleman

Head Of Hardware

Join our team

The Croptide team are connected by a passion to make a difference to the world through technology. Conscious of the impact climate change was starting to have on commercial growers in our local community of Hawkes Bay, we set out to create the technology behind the Croptide sensor in late 2019. Excited by the value it could offer for growers, we started trials with local growers in 2020.

The team are driven by a shared passion for providing technology to help growers deal with the huge global challenges that are mounting as a result of climate change.

If you are interested in joining our team, email us at [email protected].

Grape vine
Woman accessing Croptide app on tablet in vineyard row

Croptide’s Values

Life’s work

We view being in Croptide as more than just a job. It’s a privilege to dedicate ourselves to a mission that can create a step change in industries that are thousands of years old. Croptide employees embrace the ‘tradie dad’ mentality, where we will be excited to tell our children: ‘I helped build that’.

Be an Owner

We accept a higher level of risk than other companies; prepared to place bold informed bets on our future. We accept not all bets will succeed, but are fast learners and embrace that this approach gives us the best chance of success.

Risk Takers

We believe that all of us benefit when Croptide is successful, so we put the interests of the company ahead of ourselves. This mentality feeds our focus on being independent thinkers who set high standards for ourselves.