The Team
The Croptide team are connected by a passion to make a difference to the world through technology. Conscious of the impact climate change was starting to have on commercial growers in our local community of Hawkes Bay, we set out to create the technology behind the Croptide sensor in late 2019. Excited by the value it could offer for growers, we started trials with local growers in 2020.
The team are driven by a shared passion for providing technology to help growers deal with the huge global challenges that are mounting as a result of climate change.
Our advisors
Jo Jalfon
Jo has more than 20 years corporate and consumer communications experience having headed up communications and digital marketing teams for well-known companies in the agriculture, telecommunications, tourism and FMCG sectors including T&G Global, TVNZ, Suncorp, LIC, Foodstuffs, Tourism New Zealand, Spark and BMW. She has qualifications in business marketing from the University of Auckland, governance from the Directors Institute of NZ and an Accreditation in Public Relations (APR). Jo has led the launch of new products and services into the New Zealand and international markets winning a TVNZ Marketing Award and industry accolades.
Alastair Hulbert
Alastair has a huge amount of experience and knowledge in the fruit and vegetable industry, both in New Zealand and offshore, being based in the USA for extensive periods and conducting business in various other international markets. His most recent position prior to this was Chief Operating Officer in the USA for Total Produce Plc, one of the world’s largest fresh produce companies. He served as CEO of publicly listed company T&G Global from 2013-2017. He was also Chief Global Supply Officer at Zespri International based in Mount Maunganui.
Kirsty Gillooly
Kirsty is an experienced senior executive with broad sector experience in local government, the banking sector, private enterprise and not for profit. Kirsty has spent the past 15 years in purpose led organisations, working alongside leadership teams and boards, developing and delivering business strategies to support both international expansion, as well as growth in NZ. Kirsty brings skills in strategic planning and delivery, sustainability, finance, governance, leadership, and stakeholder engagement.
Samantha Walmsley Bartlett
As an experienced Sustainability Manager, Sam’s passion for systems thinking stemmed from her love of nature. Sam completed a Bachelor’s degree in Environmental Management and an Honours Degree in Botany, providing her with a strong understanding of ecosystems and the natural world. She is experienced in sustainability reporting and impact analysis, integrated thinking and environmental strategy development.
